The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
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Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.
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Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!
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Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
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Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
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In looking back, we can see where the biggest trends in search (and beyond) are heading.
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Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.
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Pricing and promotions in Google Shopping could be more important than ever this year.
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Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
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